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I’m Madeline Johnson, a marketing strategist working at the intersection of brand storytelling, AI, and revenue growth.

Today, I advise gourmet wellness startups, emerging leaders in health, fitness and fashion, and EdTech companies shaping the future; while drawing on over 30 years of experience with global brands like Reebok, GSK, Nintendo and Fairmont Hotels & Resorts as well as AI companies like Mercor.

Success from every client engagement begins with a short introductory call.


From there, we define the right path for you—a strategy session, an audit, or ongoing advisory.

About Me

I’m Madeline Johnson, a marketing strategist and fractional CMO. I help companies clarify their brand positioning, communicate complex offerings, and develop compelling case studies that support sales and revenue growth.

My work brings together brand positioning and messaging, go-to-market strategy, customer research, website strategy, and thought leadership. I’ve worked with brands including Reebok, Nintendo, GSK, and Fairmont Hotels & Resorts, as well as founders and growing businesses across fashion, health, wellness, education, and technology.

I combine strategic experience with AI-assisted research and creative development to help businesses communicate clearly and make better marketing decisions. Whether you need a stronger business story, a case study that demonstrates your expertise, or a plan for your next stage of growth, I connect the strategy with practical execution.

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Case Studies and Success Stories