How to Promote and Market Your Books to Become Best Sellers
How do I promote my book online?
You promote a book online through PR campaigns, media outreach, SEO blogging, email lists, and social media storytelling that connects with your target readers.
Who can help me market my book?
A marketing strategist like Madeline Johnson can guide you with PR, launch strategies, and digital campaigns that turn your book into a movement.
How do I get my book featured in the media?
You need a strong story angle, a press kit, and targeted pitching to TV shows, podcasts, and magazines. PR strategy is essential.
Can I sell my book on Shopify?
Yes, Shopify makes it easy to sell books and digital downloads directly to readers, while integrating with your email marketing and social platforms.
What’s the best way to launch a book?
Combine a clear PR message, media coverage, influencer buzz, and a digital marketing plan that drives sales on launch day and beyond.
How I Helped Nutritionist Lisa Drayer Launch The Beauty Diet Into the National Spotlight
When award-winning nutritionist and TV personality Lisa Drayer wanted to launch her book The Beauty Diet: Looking Great Has Never Been So Delicious, she turned to me, Madeline Johnson, founder of Modern Marketing Strategy.
As a marketing strategist for authors and digital product creators, I specialize in turning books and ideas into movements. With Lisa, my mission was clear: transform her nutritional science into a story America couldn’t resist.
The Challenge
Lisa’s book wasn’t just about nutrition. It promised glowing skin, stronger nails, and fuller hair, all from 1,500 carefully chosen calories a day. To break through, I had to:
Position Lisa as the “Beauty Nutritionist” the media could trust. Create science-backed, visually irresistible stories for TV, print and online social media. Translate buzz into book sales and long-term credibility.
The Strategy: Feeding the Press
This wasn’t a standard book release, it was a national PR campaign. I used my network and serious PR skills to make beauty-food storytelling unforgettable. Here’s how we did it: TV bookings on The Today Show, Good Morning America, and CBS This Morning, Press features in magazines and online media like Shape, Fitness, People and Vogue. The creation of a visual media kit developed to make story telling easy for the media and free gifts to share like recipes and menus for nutrition credibility.
The Buzz
Lisa didn’t just teach the beauty-food lifestyle, she lived it. My PR strategy made sure every appearance reflected her authenticity, expertise, and charisma.
Instead of vague health claims, we gave the public seasonal menus, easy recipes, and real grocery lists to follow at home. From walnuts to Greek yogurt, Lisa showed millions how to eat their way to beauty.
Results
Book sales soared thanks to national buzz.Lisa became a household name as “The Beauty Nutritionist.” Built lasting media relationships for future opportunities. Established a fresh narrative: beauty from the inside out.
This wasn’t just a campaign, it was a cultural shift. We didn’t sell a book; we sparked a movement.
What This Means for Authors + Digital Creators
If you’re an author, coach, or entrepreneur with a book or digital product, you don’t just need marketing. You need a strategy that blends PR, storytelling, and digital visibility. That’s what I do. I help you: Secure media coverage that sells. Build authority as the expert in your niche. Launch books, courses and digital products with impact.
Work With Me
I’m Madeline Johnson, founder of Modern Marketing Strategy. I help authors and entrepreneurs promote their books and digital products through AI-ready SEO, PR campaigns, and launch strategies that actually move the needle.
Book a strategy session with me or email hello@vamosbaby.com