Smart Marketing Strategy and SEO Copy Built Bespoke Properties

What happens when a tech-savvy engineer with a love for travel decides to create luxury vacation homes? You get Bespoke Properties, a curated portfolio of design-driven Airbnb rentals in Lake Tahoe and the Smoky Mountains.

But even the most stunning stays need more than good design to stay booked year-round.

They need smart marketing strategy, elevated SEO copy, and a user journey that makes booking feel as good as arriving.

That’s where I came in.

SEO Optimization That Drives Bookings on Airbnb

Airbnb is a powerful platform, but crowded. I rewrote every listing to stand out in search, convert skimmers into bookers, and reflect the emotional promise of the stay.

Custom Titles to improve SEO and boost click-through.
Photo Descriptions that highlight the value of each amenity and experience.
Property Bios that transport the reader—before they even pack a bag.

Every word was written with two goals in mind: rank higher and inspire action.

Website Strategy: From Clicks to Conversions

With plans to grow beyond Airbnb, the founder needed a direct-booking website that built trust and captured attention. I led the website experience from the ground up:

Wireframes & UX: Designed the structure of the site to streamline booking and spotlight the properties' unique appeal.
Full Website Copy: Wrote engaging, SEO-friendly text for every page, turning browsers into guests.
Conversion Flow Audit: Reviewed and refined every update to ensure form matched function (and beauty).

Now, Bespoke Properties isn’t just another listing, it’s a brand. A brand built around curated, memorable experiences that connect deeply with the guest’s desire for beauty, comfort, and meaning.

That perspective came from experience. My early work with Fairmont Hotels & Resorts taught me that luxury is less about price and more about feeling. It's about details that speak to emotion, consistency that earns trust, and a story that guests want to live inside of. I brought that same hospitality-driven lens to Bespoke, tailoring each guest touchpoint to feel thoughtful, elevated, and personal.

Social Media Strategy for Year-Round Attention

Airbnb bookings often drop in the off-season. To beat the slump, I developed a seasonal content strategy that brings in engagement and inquiries no matter the month.

Editorial themes tailored to the location, season, and type of traveler.
Caption formulas that blend storytelling with SEO hashtags.
Community-building tactics to grow visibility without paid ads.

From cozy winter cabin stays to summer lakefront escapes, the content keeps the properties relevant, and booked.

From Side Hustle to Boutique Hospitality Brand

Bespoke Properties started as a side project, a way for a tech engineer to combine his love of real estate with his passion for travel and family. Today, it’s evolving into a refined hospitality brand with loyal guests and a growing digital presence.

What changed? A marketing strategy rooted in clarity, storytelling, and systems that scale.

Ready to Elevate Your Airbnb or Vacation Rental Brand?

If you’re building a boutique hospitality experience, whether it’s one property or ten, I can help you stand out, sell out, and grow smart.

📞 Book a 1:1 Marketing Strategy Call
Let’s turn your property into a brand guests can’t wait to return to.