Work
Fractional CMO for an Italian Brand
How I modernized a 40-year-old Italian footwear brand with a Shopify redesign, SEO-rich content, team mentorship, and elegant rebranding, next up, Amazon.
Fractional CMO for an Italian Brand
How I modernized a 40-year-old Italian footwear brand with a Shopify redesign, SEO-rich content, team mentorship, and elegant rebranding, next up, Amazon.
Smart Marketing Strategy and SEO Copy Built Bes...
From SEO-optimized Airbnb listings and direct-booking website copy to seasonal social media strategy, this project shows how smart marketing turns vacation homes into unforgettable experiences.
Smart Marketing Strategy and SEO Copy Built Bes...
From SEO-optimized Airbnb listings and direct-booking website copy to seasonal social media strategy, this project shows how smart marketing turns vacation homes into unforgettable experiences.
Nature’s Truth, Styled to Perfection
Before "clean beauty" was trending, Aveda was leading the charge. I championed Horst Rechelbacher, Aveda’s visionary founder, and turned his mission into a movement. From Vogue features to chakra spray...
Nature’s Truth, Styled to Perfection
Before "clean beauty" was trending, Aveda was leading the charge. I championed Horst Rechelbacher, Aveda’s visionary founder, and turned his mission into a movement. From Vogue features to chakra spray...
The Intelligent Way to Build a Fashion Brand in...
Launching a fashion brand from scratch in 2025? A fractional CMO reveals the real cost of daily content creation, the pressure founders face, and how AI and marketing systems offer...
The Intelligent Way to Build a Fashion Brand in...
Launching a fashion brand from scratch in 2025? A fractional CMO reveals the real cost of daily content creation, the pressure founders face, and how AI and marketing systems offer...
Marketing AI Agents Are Here
Brands like Adobe, Zalando, and Pinterest are putting AI to work—from digital shelf managers to campaign-cutting virtual models. These tools aren’t just automating tasks—they’re driving strategy, optimizing websites, and personalizing...
Marketing AI Agents Are Here
Brands like Adobe, Zalando, and Pinterest are putting AI to work—from digital shelf managers to campaign-cutting virtual models. These tools aren’t just automating tasks—they’re driving strategy, optimizing websites, and personalizing...
Turning Technical Textiles Into Fashion’s Next ...
As a PR and Marketing Strategist, I leveraged deep trend analysis, high-fashion intuition, and targeted storytelling to reposition Celanese from an industrial player to a design world innovator and this...
Turning Technical Textiles Into Fashion’s Next ...
As a PR and Marketing Strategist, I leveraged deep trend analysis, high-fashion intuition, and targeted storytelling to reposition Celanese from an industrial player to a design world innovator and this...