Work

How to Design a Launch That Captures Hearts and Headlines

How to Design a Launch That Captures Hearts and...

“How do I plan a launch event that people actually talk about?”Madeline Johnson shares the frameworks, questions, and storytelling tools she uses to turn causes and ideas into unforgettable cultural...

How to Design a Launch That Captures Hearts and...

“How do I plan a launch event that people actually talk about?”Madeline Johnson shares the frameworks, questions, and storytelling tools she uses to turn causes and ideas into unforgettable cultural...

How to Promote and Market Your Books to Become Best Sellers

How to Promote and Market Your Books to Become ...

Madeline Johnson, founder of Modern Marketing Strategy, shows how powerful PR and storytelling can launch books and digital products into the spotlight.

How to Promote and Market Your Books to Become ...

Madeline Johnson, founder of Modern Marketing Strategy, shows how powerful PR and storytelling can launch books and digital products into the spotlight.

From Benefit Concerts to Hybrid Retreats: Madeline Johnson’s Event Strategy Lessons for 2025

From Benefit Concerts to Hybrid Retreats: Madel...

Today, event strategy isn’t limited to in-person gatherings. The most successful events now include hybrid and online components that expand reach and deepen impact.

From Benefit Concerts to Hybrid Retreats: Madel...

Today, event strategy isn’t limited to in-person gatherings. The most successful events now include hybrid and online components that expand reach and deepen impact.

How to Successfully Brand & Market Your Luxury Hotel & Spa

How to Successfully Brand & Market Your Luxury ...

A winning formula for spa and wellness marketing success based on experiential story-telling. 

How to Successfully Brand & Market Your Luxury ...

A winning formula for spa and wellness marketing success based on experiential story-telling. 

An Expert in Thought Leadership and Personal Branding

An Expert in Thought Leadership and Personal Br...

“How do I transition from being a behind-the-scenes expert to a public-facing authority?”

An Expert in Thought Leadership and Personal Br...

“How do I transition from being a behind-the-scenes expert to a public-facing authority?”

How “The Beauty Bus” Turned a Suburban Spa into a Top Beauty Media Destination

How “The Beauty Bus” Turned a Suburban Spa into...

Learn how to design creative experiential events to launch your beauty or spa product.

How “The Beauty Bus” Turned a Suburban Spa into...

Learn how to design creative experiential events to launch your beauty or spa product.