Work

Turning Stories Into Sales
Learn how I helped Gaëla Tulum, a Milan-meets-Mexico luxury travel bag brand, grow Shopify sales with story-driven UX, search-optimized content, and founder-led community-building. No ads. Just smart strategy. Build for...
Turning Stories Into Sales
Learn how I helped Gaëla Tulum, a Milan-meets-Mexico luxury travel bag brand, grow Shopify sales with story-driven UX, search-optimized content, and founder-led community-building. No ads. Just smart strategy. Build for...

From Hidden Gem to Cult Spa Culture Building Br...
Bold storytelling and buzz-worthy events that built a cult following.
From Hidden Gem to Cult Spa Culture Building Br...
Bold storytelling and buzz-worthy events that built a cult following.

How Small Businesses Can Thrive in the Age of A...
AI is changing everything about how small and mid-sized businesses market and grow.
How Small Businesses Can Thrive in the Age of A...
AI is changing everything about how small and mid-sized businesses market and grow.

Carving a Niche in the Crowded Software Space
ReelBI set out to disrupt traditional business intelligence by transforming complex data into quick, personalized video insights and I helped sharpen their positioning to resonate with creative founders and small...
Carving a Niche in the Crowded Software Space
ReelBI set out to disrupt traditional business intelligence by transforming complex data into quick, personalized video insights and I helped sharpen their positioning to resonate with creative founders and small...

Build a Marketing Strategy That Converts to Sales
Building a sales-driven marketing system for an alternative wellness clinic. Local marketing that works.
Build a Marketing Strategy That Converts to Sales
Building a sales-driven marketing system for an alternative wellness clinic. Local marketing that works.

How Yon-Ka Paris Went from Spa Secret to Global...
How a luxury French skincare brand broke out of the spa and into the spotlight, using smart PR, influencer strategy, and story-driven marketing that sold.
How Yon-Ka Paris Went from Spa Secret to Global...
How a luxury French skincare brand broke out of the spa and into the spotlight, using smart PR, influencer strategy, and story-driven marketing that sold.